#1 - Hype (Garam Song)

#1

Hype

These days, people contact with a lot of advertisements. Even after they wake up and before they go to sleep. Many people think the advertisements are good for us, but some people disagree with them.

According to the article "Hype", the author said people can listen and watch at least 12 billion display advertisements per day. And the advertisements are increasing. For example, when people use cell phone, wait bank machine, sit in the cafe, go shopping, and so on. They can meet with many advertisements easily. The problem is they cannot realize the advertisements are good for them or not. I agree with the author's idea that is people do not realize how we live with a lot of advertisements in the modern life.

There are so many advertisements even when we are walking on the street, we can see a lot of logos or product messages. Sometimes, the advertisements make me tired, because, the advertisements can never stop.

In my experience, when I came to New York for the first time, I was surprised. I could not close my eyes. Street was blight at the night, because of advertisements. A lot of advertisements kept saying some messages to me, but I could understand, because Korea was similar with New York these days. But when I watched TV, I was so mad. I could not pocus on the programs at all. If I compare with Korean TV advertisements and American TV advertisements, it is totally different.

First of all, In korea, programs never stop for 1 hour. After the program is over, advertisements come out to us. However, In America, Advertisements kept coming out while I was watching the programs after the programs stared after 10- 15 minutes. I do not understand why a lot of advertisements are keeping coming out during the programs. And secondly, American advertisements are direct. For example, if some advertisements want to give a message to people, the advertisements just say the message. So, when I saw the advertisements in TV, sometimes I was frown at TV.



We can meet with a lot of advertisements per day. People think the most powerful micromarketing medium is advertisements. People are getting use to be. But, I think too much is not good for everyone and everything. So, I hope advertisements are reduced by people.



The article “Hype” said that people can meet with so many advertisements in wherever and whenever. People need to think about the advertisements are too much. I agree with the author that micromarketing is available, but too much is not good for every one,