Thursday, March 29, 2012

Blog #5- "Historical and Personal Illusions."

After I read the article that was The Allegory of the Cave, I tried to think about that what i belive in. In the article, there are two parts of world. One of the world is that prisoners are living in cave are ignorte and do not know about anything , just imagine what about the world. And the other world is real world. I wonder where I was in Plato's cave. I think i was one of the prisoners, because i was afraid of trying something new. Even I was scared come to other countries. In my case, Actually i was negative person before i came to new york. When my parents said why dont you go the other countries for studying? I could not say anything, becase I was scared and I think negative things like if i go to other countries for studying, i would not achieve my goal, and just would spend a lot of money in other countries. So, I rejected the my parents' opinion. But, there was no my futuer in Korea, because i did not study well in school, i was not intersting of my life. i tried to think deeply about my life. After then i changed my mind. I think i tried to belive in that If I think positive things, every thing will be good. And before trying to new things, never know. So, now i am living in real world. after i came to new york , i learned a lot of things, and i am being positive person.


Wednesday, March 21, 2012

Blog #4 - The Allegory of the Cave (Summary)

According to the aritcle " The Allegory of the Cave", the article will say about the human condition that if humans know the truth about their world or not. There are prisoners have chained their legs and necks in cave so they cannot move and cannot twist their necks around. All day long they just can imagine about passers by behind them because of the fire. One of the prisoners was released. so he can see the world for real, but he was hurt by the light. And he wants to share the outside with the prisoners, but they reject him because he cannot see the world as they can do and had an echo in cave so, they cannot understand what he said. This story is an allegroy for how painful true knowledge is and thinking of possibility.

Thursday, March 15, 2012

Blog 2 -Summary of "Hype"

Summary of "Hype"

  According to the article "Hype", the author said there are so many advertisements these days. Advertisements are the most general and toxic of the mental pollutants. These days, people can meet with a lot of advertisements at least 12 billion display advertisements per day. Anywhere people can see and listen a lot of advertisements even when they wake up and until go to sleep.

Monday, March 12, 2012

#1 - Hype (Garam Song)


#1

Hype

These days, people contact with a lot of advertisements. Even after they wake up and before they go to sleep. Many people think the advertisements are good for us, but some people disagree with them.

According to the article "Hype", the author said people can listen and watch at least 12 billion display advertisements per day. And the advertisements are increasing. For example, when people use cell phone, wait bank machine, sit in the cafe, go shopping, and so on. They can meet with many advertisements easily. The problem is they cannot realize the advertisements are good for them or not. I agree with the author's idea that is people do not realize how we live with a lot of advertisements in the modern life.

There are so many advertisements even when we are walking on the street, we can see a lot of logos or product messages. Sometimes, the advertisements make me tired, because, the advertisements can never stop.

In my experience, when I came to New York for the first time, I was surprised. I could not close my eyes. Street was blight at the night, because of advertisements. A lot of advertisements kept saying some messages to me, but I could understand, because Korea was similar with New York these days. But when I watched TV, I was so mad. I could not pocus on the programs at all. If I compare with Korean TV advertisements and American TV advertisements, it is totally different.

First of all, In korea, programs never stop for 1 hour. After the program is over, advertisements come out to us. However, In America, Advertisements kept coming out while I was watching the programs after the programs stared after 10- 15 minutes. I do not understand why a lot of advertisements are keeping coming out during the programs. And secondly, American advertisements are direct. For example, if some advertisements want to give a message to people, the advertisements just say the message. So, when I saw the advertisements in TV, sometimes I was frown at TV.



We can meet with a lot of advertisements per day. People think the most powerful micromarketing medium is advertisements. People are getting use to be. But, I think too much is not good for everyone and everything. So, I hope advertisements are reduced by people.



The article “Hype” said that people can meet with so many advertisements in wherever and whenever. People need to think about the advertisements are too much. I agree with the author that micromarketing is available, but too much is not good for every one,